Staying competitive is by and large an important aspect in a ‘red ocean’ business. As part of Li Chuan’s promise to keep prices affordable, its management collectively made a decision to integrate raw surimi process into the company’s operations in view of the rising cost of all raw materials. Investing and setting up a factory in Vietnam makes a better economic sense than in expanding Singapore plant, given its thriving fishing industry and low labor cost.
At Li Chuan Food Products, we are fully
committed to meet the highest standard in food manufacturing process. We have
achieved HACCP Certifications, Grade A AVA listing, Halal Certifications, EU
Licenses, US Food and Drug Administration listing and bizSafe Level 3
Certification by MOM. In our efforts to continuously improve, we constantly
seek and adopt the best food manufacturing practices, both locally and
internationally.
