Staying competitive is by and large an important aspect in a ‘red ocean’ business. As part of Li Chuan’s promise to keep prices affordable, its management collectively made a decision to integrate raw surimi process into the company’s operations in view of the rising cost of all raw materials. Investing and setting up a factory in Vietnam makes a better economic sense than in expanding Singapore plant, given its thriving fishing industry and low labor cost.
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At Li Chuan Food Products, we are fully
committed to meet the highest standard in food manufacturing process. We have
achieved HACCP Certifications, Grade A AVA listing, Halal Certifications, EU
Licenses, US Food and Drug Administration listing and bizSafe Level 3
Certification by MOM. In our efforts to continuously improve, we constantly
seek and adopt the best food manufacturing practices, both locally and
internationally.
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